Quotient Sciences is a leading international pharmaceutical development company. Their focus is on accelerating drug development, turning promising ideas into market-ready products as quickly and efficiently as possible. They’re also incredibly successful, acquiring a string of international companies and growing at a rapid pace. Following a name change they asked us to create a complete branding system that reflected their market-leading position.

Looking closer, seeing further

As always, our first task was to get inside their world and understand what made them tick. During this all-important research phase we scrutinised their market, competitors and audiences and undertook stakeholder interviews as well as auditing their existing brand.


Building on our research we created a new logo, the ‘Q form’. Its abstract shape subtly references molecular bonds and cell cultures, a nod to Quotient’s area of expertise and positioning them visually at the cutting edge of pharmaceutical development.

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A brave new brand

To provide us with the right raw material we commissioned and art directed photographer Ben Statham, as well as overseeing the creation of a bespoke typeface by Rob Clarke, one of the world’s leading type designers.

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Bringing it all together

With the elements in place we then set about bringing their brand personality to life, articulating their vision and values across a wide range of brochures, literature, signage, adverts and campaign work. We also provided digital styling to ensure their website looked nothing less than amazing, and documented everything in detailed, easy-to-use, guidelines.


The result is a complete, ground-up brand identity that’s as innovative as the business it represents, helping Quotient stand out and thrive in their super-competitive market.


Since the rebrand, Quotient Sciences’ turnover has grown by 20% and it is set to acquire further businesses in the future.

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Cubic did an excellent job of delivering a modern and dynamic new brand identity for our business. The project was very challenging, with many moving parts, but Cubic consistently delivered strong creative ideas and ultimately a consistent new look and feel that effectively represents us as a best-in-class drug development services organisation.

Robin Bodicoat
Director, Marketing, Quotient Sciences


What we did


Research and analysis
Brand personality
Brand positioning
Brand architecture
Content strategy
Communication strategy


Visual identity
Verbal identity
Identity systems
Brand guidelines
Bespoke typeface


Print and literature
Digital styling
Ideas generation
Content development
Branded environments
Design templates
Office templates

Related work