Changes in the IT security marketplace led prominent consultancy BMS to redefine their offer and rename themselves ITHealth. To reflect their focus on NHS providers, Cubic created a stunning new brand identity combining a heart with a medical cross that positions ITHealth as ‘the heart within the machine’. We also managed the complete rebrand, from research and strategy through to branding and communications.

That was then

As BMS, the company’s audience were struggling to grasp the capabilities
of the business; the look was somewhat dull and outdated, the language a little tired and outmoded. We set to work injecting purpose and clarity into existing research and strategic review material, while rationalising and streamlining their brand architecture.

2018_07_10_Cubic_Day_3_00472-Grey@2x2018_07_10_Cubic_Day_3_00472-Grey@2x
BMS logo@2x
IT Health logo@2x
ITHealthÔÇôiPhoneX@2xITHealthÔÇôiPhoneX@2x

Positivity in practice

Building on insights gained during our seven-year relationship with antivirus giant ESET we were able to bring real IT sector expertise to the project. Building on the heart idea at the core of our visual solution, we set about building a brand brimming with positivity. We then brought this to life via a fully responsive website and suite of comms materials.

fact@2x2018_09_06_Cubic_Day_5_0513-RT-ITHealth-v2@2x
ITHealth Banner ÔÇô┬áEnd-user Protection@2xITHealth Banner ÔÇô┬áEnd-user Protection@2x
IT Health iPhone7_Jetblack_2@2xIT Health iPhone7_Jetblack_2@2x

We created a bespoke icon set, all intelligently incorporating a heart, visually reinforcing ‘the heart within the machine’ positioning.

Up and away

The rebrand caused a sea change in the company’s fortunes, with sales improving so much that 2017 became their most profitable year to-date. In addition, ITHealth’s sales pipeline has increased greatly, together with their success rate in converting leads into lucrative IT contracts. 

ITHealth car@2xITHealth car@2x
IT Health business card@2xIT Health business card@2x
ITHealth ÔÇô┬álogos on greenITHealth ÔÇô┬álogos on green

Cubic were entrusted with a full re-brand for ITHealth and they didn’t disappoint. They took time to meticulously understand our vision and requirements and came up with an identity which captures the absolute essence of our company. They impressed us with their level of creativity, passion, energy, and strategic-thinking – all of which resulted in a compelling brand which we are all extremely proud of.

Emma Brightwell
Marketing Director, ITHealth

What we did

Strategy

Research and analysis
Core proposition
Brand personality
Brand positioning
Brand architecture
Vision and values
Product architecture
Content strategy

Identity

Visual identity
Verbal identity
Identity systems
Brand guidelines

Experience

Print and literature
Digital
Front-end development
Back-end development
UX / UI design
Ideas generation
Content development
Photography
Iconography
Animation
Copywriting
Design templates
Office templates

Browse more projects

2867-BF-balsamic-illo@2xBF@2x

Borderfields

Branding and digital

Bridgepoint@2xBridgepoint@2x

Bridgepoint

Corporate Reporting

ITHealth-icon-small-Work-pageITHealth-icon-small-Work-page

ITHealth

Branding and digital

BB@2xBB@2x

Bygott Biggs

Branding and digital

LYRS_011-Experian-Charities@2xExperian-Charities@2x

Experian

Campaign

Rab@2x-no-tagRab@2x-no-tag-mobile

Coming soon

Rab

New client win

Pera Madrid 009@2xPera Madrid 009@2x

Pera

Branding

Coming soon

Picnic

Branding

Bridgepoint-animation-1458x730px-work-pageBridgepoint@2x

Bridgepoint

Corporate Reporting

st tropaz@2xst tropaz@2x

St Tropez

Branding

Annuity-Line-iPhone-X-Closeup@2xAnnuity-Line-iPhone-X-Closeup@2x

Annuity Line

Branding and digital

NB@2xNB@2x

Coming soon

Nature Bake

Branding and packaging

Unpredictable RGB@2xExperian@2x

BusinessIQ

Campaign

The-AA-work-page-animation-v2The-AA-work-page-animation-v2

The AA

Campaign

PF@2xPF@2x

Carillion

Branding

BF granola@2xBF granola@2x

Granola

Packaging

FCC@2xFCC@2x

FCC Environment

Brand communications and digital

barbour@2xbarbour@2x

Coming soon

Barbour

Campaign

BPP@2xBPP@2x

BPP

Strategy and naming

thorn@2xthorn@2x

Coming soon

Thorn Lighting

Brand communications and digital

Amec-F-C-illo-v6@2xAmec-F-C-illo-v6@2x

Amec

Corporate reporting