FCC Environment is one of the UK’s largest waste and resource management companies. Unlike some of their better-known competitors, FCC own the infrastructure that enables them to minimise the amount of waste that ends up in landfill by transforming it into valuable resources. We’ve worked as FCC’s creative agency since 2013, most recently to develop their CSR Report and website.

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Good news to report

CSR reports are increasingly important, successfully fulfilling a number of functions previously addressed by other pieces of corporate communications. To help FCC’s CSR report stand out and communicate with maximum impact we created crisp, modern designs, making full use of FCC’s suite of high-impact icons and bringing consistency to a disparate set of images.

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For many large corporate businesses, the CSR report has replaced the annual report as being the most important public-facing document. For FCC Environment, we ensured that their achievements were communicated with bell-like clarity.

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Working wonders with what’s there

It was the same story with their website. Again we worked with a series of existing brand assets, giving them a creative twist while retaining the site’s overall structure, so that the finished site worked perfectly on FCC’s existing platform.

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Whole in one

The result shows our ability to imaginatively rework existing brand elements to create compelling corporate comms – a different but equally compelling challenge to creating brands from scratch. Our work for FCC underscores Cubic’s status as a true cross-platform, full service agency adept in creating everything from exhibitions and campaigns to tactical marketing and literature.

We were engaged by FCC back in 2014 to look at a number of design and branding projects right across their business. To date we’ve worked on CSR reports, a complete website refresh, corporate strategy documents, press advertising, events, moving image and photography – all delivered with the utmost in brand consistency.

Simon Harrison
Creative Director, Cubic

What we did

Strategy

Research and analysis

Experience

Campaigns
Print and literature
Digital styling
Ideas generation
Corporate reporting
Content development
Photography
Motion design
Copywriting
Design templates
Office templates

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