Bridgepoint is a UK-based private equity business whose portfolio includes such big-name brands as Pret a Manger, Wiggle and MotoGP. We designed their 2014 annual review around the simple but powerful theme of “Ideas. Realised” to reflect Bridgepoint’s commitment to both creative thinking and commercial results. Targeted mainly at pension funds and asset managers, the report’s design had to be as clear and engaging as its content.

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On the up

Our job was to make clear that Bridgepoint are a significant and growing presence in the private equity sector, with the commercial awareness, technical ability and personal qualities needed to stand out from their competitors. We also wanted to use the two word title format for section headings throughout the document, an approach that would be brisk and business-like yet easily accessible.

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Drawn from life

Relying on blocks of body copy to carry the message could have meant a one-dimensional document. Instead we commissioned illustrations of the core themes, as well as pencil portraits of key Bridgepoint individuals that we used to personalise the various sections. Our aim was to make a report that stood out for its design as much as its content.

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We worked on location in London and Paris to build a rich and diverse library of stunning images representing Bridgepoint’s diverse culture.

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Quality from cover to cover

The finished Review is a strong and successful piece of corporate reporting. Our use of foil blocking on the cover, location photography shot by Richard Moran and beautifully textured Naturalis paper throughout captured Bridgepoint’s commitment to quality and turned a simple overview of their business into a beautiful statement about their brand.

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What we did

Strategy

Research and analysis
Brand personality

Experience

Print and literature
Ideas generation
Corporate reporting
Content development
Photography
Illustration
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