AMEC is one of the world’s leading engineering and project management businesses, with annual revenues of over £2.5 billion and 23,000 employees around the globe. Sustainability is an important issue for organisations of AMEC’s size and stature: not only do they need to consistently do the right thing in all manner of challenging situations; they also have to reassure potentially sceptical audiences that they’re genuinely committed to sustainability and take their responsibilities seriously. 

2018_09_06_Cubic_Day_5_0513-RT-AMEC@2x2018_09_06_Cubic_Day_5_0513-RT-AMEC@2x

Getting the message across

As the world’s population expands, a sustainable approach to energy, power and water usage becomes ever more important. With this in mind, AMEC commissioned us to design their annual sustainability report in a way that was engaging, accessible and informative, with a welcoming layout style that encouraged reading and supported understanding.

quote@2xquote@2x
Amec-F-C-illo-v6@2xAmec-F-C-illo-v6@2x

Strength in numbers

To achieve this we commissioned a series of highly personable illustrations featuring key numbers from AMEC’s sustainability work woven directly into the artwork. To further emphasise AMEC’s sustainability credentials, we printed the 120-page report on highly tactile uncoated stock, giving the finished piece an organic, earthy quality. Finally we transformed the entire report into a digital-ready version for deployment online to maximise audience reach.

2018_09_06_Cubic_Day_5_0477-RT-AMEC@2x2018_09_06_Cubic_Day_5_0477-RT-AMEC@2x

Out of the ordinary

The result perfectly captured both the letter and the spirit of AMEC’s sustainability work, bringing its subject to life with an unusual warmth sometimes lacking in corporate CSR material. Perhaps the ultimate endorsement of our approach is that AMEC immediately commissioned us to create the following year’s sustainability report for them.

Amec_web-visuals@2xAmec_web-visuals@2x

Cubic have managed to encapsulate AMEC’s sustainable policies and articulate them through beautiful and engaging illustrations married to precisely executed literature design. They always deliver when they say they are going to deliver. Great corporate communications. Great project management.

Joseph Adjei
Brand Guardian, AMEC

What we did

Strategy

Research and analysis
Core proposition
Brand personality

Identity

Visual identity
Illustration

Experience

Campaigns
Print and literature
Digital
Ideas generation
Corporate reporting
Content development
Iconography
Copywriting

Browse more projects

2867-BF-balsamic-illo@2xBF@2x

Borderfields

Branding and digital

Bridgepoint@2xBridgepoint@2x

Bridgepoint

Corporate Reporting

ITHealth-icon-small-Work-pageITHealth-icon-small-Work-page

ITHealth

Branding and digital

BB@2xBB@2x

Bygott Biggs

Branding and digital

LYRS_011-Experian-Charities@2xExperian-Charities@2x

Experian

Campaign

Rab@2x-no-tagRab@2x-no-tag-mobile

Coming soon

Rab

New client win

Pera Madrid 009@2xPera Madrid 009@2x

Pera

Branding

Coming soon

Picnic

Branding

Bridgepoint-animation-1458x730px-work-pageBridgepoint@2x

Bridgepoint

Corporate Reporting

st tropaz@2xst tropaz@2x

St Tropez

Branding

Annuity-Line-iPhone-X-Closeup@2xAnnuity-Line-iPhone-X-Closeup@2x

Annuity Line

Branding and digital

NB@2xNB@2x

Coming soon

Nature Bake

Branding and packaging

Unpredictable RGB@2xExperian@2x

BusinessIQ

Campaign

The-AA-work-page-animation-v2The-AA-work-page-animation-v2

The AA

Campaign

PF@2xPF@2x

Carillion

Branding

BF granola@2xBF granola@2x

Granola

Packaging

FCC@2xFCC@2x

FCC Environment

Brand communications and digital

barbour@2xbarbour@2x

Coming soon

Barbour

Campaign

BPP@2xBPP@2x

BPP

Strategy and naming

thorn@2xthorn@2x

Coming soon

Thorn Lighting

Brand communications and digital

Amec-F-C-illo-v6@2xAmec-F-C-illo-v6@2x

Amec

Corporate reporting