Unveiling the soul of a pharmaceutical world-leader
Laying future foundations for growth
Following our work to redefine their corporate literature, Bridgepoint were looking to evolve their web platform to create a class-leading site.
Our brief was to attract potential new investment partners and reaffirm Bridgepoint’s leading market position by reinventing the business’s web presence from the ground up. That meant taking a fresh perspective on private equity altogether – moving away from a static and stale experience to one that’s fluid and fresh.
Bridgepoint are an international alternative asset fund management group with circa €26bn of funds under management
With global expansion on the agenda, the new site had to have broad appeal yet wholeheartedly represent the Bridgepoint business. To ensure it was future-proofed, we delved deep into the minds of the brand’s existing and future audiences to identify personas that informed the mapping of user journeys through development of the site’s structure and wireframes.
Recognising the need to keep the brand coherent, we built on our work for the brand’s corporate literature to introduce a modern and modular design language that adapts seamlessly across platforms. The simple approach brings clarity and necessary gravitas to the brand by ensuring it feels sophisticated in both appearance and experience.
Working with world-renowned photographer Lee Mawsley, we developed a suite of unique Bridgepoint images shot around the world. Balancing the performance, knowledge and experience of the brand’s people with the multiplicity of its eleven global offices, the photography’s style reinforces Bridgepoint’s ability to connect game changing business ideas with investment.
With our design team working in harmony with developers, we ensured the design and experience of the site was translated effectively by continually testing, refining and testing again. The introduction of 'magic touches', such as a brand feature film on the home page, ensured the experience was immersive and inspiring as it was accessible.
The fluid and seamless nature of the Bridgepoint website, combined with a fresh and modern modular design language, ensures the platform will remain future-fit.
Creative Director, Cubic