Identity

With the strategy in place we create a brand identity that gets the world talking about you.

The identities we create at Cubic are rich and multi-layered, but most of all, uncompromisingly relevant. They're born from a strong, central idea and a clarity of purpose, designed to strike the right chord with your audience.

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Our capabilities

Visual identity

Bringing a new brand to market requires confidence and point of difference. We’ll help you make a splash and keep making ripples.

Verbal identity

Tone of voice is your brand personality conveyed through language. Written and spoken. It’s not only what you say, but how you say it that matters.

Identity systems

Consistency, clarity and conviction are the cornerstone of any identity programme. Going off piste can be distracting or confusing.

Brand guidelines

Inspiring guidelines keep people on the right track execution wise, but also reveal the beating heart of the brand.

Brand guardianship

Making sure your brand is consistent (and stays consistent) across all aspects of visual identity – from liveries and signage, to merchandise and marketing.

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Strategy

Armed with our key insights, we develop a compelling strategic direction for your brand.

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Identity

With the strategy in place we create a brand identity that gets the world talking about you.

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Next

Experience

We then make sure your brand is experienced clearly and engagingly across all relevant channels.

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