How do you get everybody singing from the same song sheet?

Youth Music is a leading UK charity which uses music to transform the lives of young people. They came to us because they felt their efforts seemed disconnected and lacking brand alignment. Cubic designed and wrote a comprehensive set of brand guidelines to help YM ‘turn up’ and ‘turn down’ their communications depending on who they were talking to. We also took the opportunity to redraw and refresh their logo, and finally, we created a prestigious book to mark the organisation’s 10th anniversary.