How do you close a gap in the market?
The YKK zip is an iconic product and features on everything from Levis to Louis Vuitton. The £3 billion turnover company engaged Cubic to create a brand film for its revolutionary new fastener – Ultra Light Zipper (or ULZ) – launching it into 70 regions worldwide. Working with hip technical apparel brands Mammut and Millet, Cubic brought to life the dynamic nature of the new fastener through the medium of moving image. Again, Cubic worked with DJ/producer Charles Webster to create a stunning soundtrack to really bring the product to life.