How do you get you salesforce to where you want them to be?

Via is business sales diagnostic software. It has been developed to deliver high performing sales teams for blue chip clients who are competing in a highly competitive markets. Via approached Cubic to develop a brand that was credible yet had an approachable aesthetic to mirror the brand ethos of ‘happy people, targets met’. The software is planned for roll-out anytime soon, but in the meantime, here is the initial branding.