Cubic

How do you drive away the competition?

AA Car Data Check quickly tells you about a used car’s history. But there are plenty of similar competitive services out there, and the AA wanted a stronger foothold in the marketplace. Cubic devised a simple yet effective national advertising campaign, working across press and online media, using punchy headlines and a simple illustrative style. The ads playfully tuned into the pitfalls of buying a dodgy used car, achieving click-through rates on web banners that were 68% higher than previous campaigns.