Cubic

How do you help a tanning brand stay hot?

Oozing glamour and star-quality, St Tropez is the UK’s leading self-tan brand product, available through a national network of supermarkets, pharmacies and beauty salons. But, as the competition began to make inroads, Cubic was asked to undertake a complete brand refresh to reinvigorate the brand’s personality and assert its position. As well as producing thorough guidelines to improve consistency and marketing collateral to spread the word, Cubic developed a range of proposals to revitalise the St Tropez packaging.