How do you make sure more festival goers come along?

Radiator is a long-running international arts festival which has become a firm fixture on the arts calendar. Cubic has worked closely with the organisers for many years, keeping communications fresh to maintain interest and momentum. For 2009, Cubic created an intriguing piece of promotional literature, featuring provocative manifesto-style headlines on recycled paper. The no-frills aesthetic was partly determined by budget, but clearly hit the mark, with attendance up 350% on the previous event.