How do you change the habits of a lunchtime?

Based in Barcelona, Picnic provides a new service, delivering deli food to addresses across the city. For many international companies, long Spanish lunches and siestas are anathema, so this ‘al desko’ alternative has proved an instant hit. After researching the market, Cubic coined the name and created a slanted, script-like logo, which suggests both friendliness and speed. The identity has been rolled-out across menus, uniforms, stationery as well as sales literature and a website.