How do you innovate in a changing world?

Pera is an international consulting business with offices throughout Europe. They harness the potential of science and technology, creating valuable products and processes for their clients. To help take the 50-year-old business forward and compete in an increasingly competitive marketplace, Cubic created a new brand from the ground up. The scope of the project was immense: strategy and positioning; new logo; brand identity guidelines; photography; illustrations; literature and websites.