How do you help a premium sock company keep a step ahead?

As a manufacturer of high-end socks for country sports, Pennine was looking to reposition its products to appeal to a new generation of fashion conscious consumers. Cubic’s challenge was to revitalise the the brand and present it as traditional yet at the same time both contemporary and innovative. We started by creating a logotype to reflect Pennine’s pedigree and quintessential Englishness. Then, with a focus on high quality papers and copper foils, we applied the new branding to packaging, brochures and advertising.