How do you help the leaders of the future rise to the top?
OnCourse approached Cubic to create a new brand identity and visual strategy for its pioneering civic leadership programme. We started by creating a logo that is a metaphor for getting ideas off the ground. Then we photographed programme delegates and purposeful objects in striking monochrome to represent the businesslike nature of the course. Finally, we applied the branding to literature, website, exhibitions and stationery.