How do you get the magazine pages turning again?

Ldr is the premier magazine for school leaders, distributed to heads of 23,000 state schools in the UK. But in 2007, readership was down and interest was dwindling – in a survey, only 44% of readers rated the magazine as good or excellent. Ldr’s publishers, The National College, asked Cubic for a total overhaul – a redesign of everything from the masthead, to the grid system to the typography. The result? Eight design and communication awards and an impressive 93% rating of good or excellent.