How do you sell local food in your own back yard?

Local Food Box is a new service from a business-savvy collective of farms and producers, who already supply the UK’s leading supermarket chains. The idea is to use their existing distribution network to deliver affordable, locally grown food direct to the customer’s door. Cubic’s role in launching the online business was extensive, including naming, defining the brand story and creating tonality and expression. The resulting visual execution was suitably earthy, friendly and open.