How do you help a Ducati specialist get up to speed?

Consistently ranked in the top ten coolest brands list, Ducati manufacture motorbikes that are as beautiful as they are powerful. As a new business, Cornerspeed needed an identity that would work in harmony with the world famous Ducati brand, yet at the same time project its own personality and values. Cubic created an iconic but simple logotype based around the letter ‘C’. The identity was then applied to a website, livery point-of-sale, uniforms and stationery.