How do you cook up more interest (in the supermarkets)?

Borderfields had been around a while, but sales were flagging. Our task was to breathe new life into the brand, and drum up some more interest in the supermarkets. Before embarking on a thorough rebrand, we conducted market research and competitor analysis. Armed with this information, we created a new identity, together with a series of feel-good illustrations, to reflect a feeling of innocent, approachable charm. The new branding has been applied to Borderfields’ packaging, as well as website, vehicles and advertising.