How do you communicate clearly without shouting too loudly?
As a trade association that promotes the interests of personal injury lawyers, APIL did not want to be seen to blow the budget on its annual report. They did however, want high production values. The vibrant spot colours and grid of dots reflect the exacting nature of the organisation. The monochrome images of key personnel give a restrained yet purposeful feel. Further work for APIL included evolving their overall brand identity and literature.