Cubic

How do you shine the spotlight on a new product launch?

Abacus is a leading lighting company. They came to Cubic to create an impactful launch campaign for their new range of innovative LED lights. Our ideas were based around the title ‘Power/Beauty’, which reflected the products’ illumination and aesthetics. To visualise this, we photographed a series of dramatic images at night, featuring Abacus lights set in some of the UK’s most picturesque locations. The branding has been applied to the literature, adverts, website and a purpose-built exhibition at the NEC.