With the Youth Music brand guidelines now firmly in place, we’ve just completed a prestigious book to mark the organisations 10th anniversary.
The book celebrates the great work that Youth Music and their ambassadors have done over the past decade – ambassadors Sting, Goldie and Ian Brown all feature in the book, shot by the world famous photographer Rankin.
We set the typography in Futura Extra Black to add punch and contrast with the white space, and also created a series of multi-layered, photographic illustrations to profile the diversity of projects that the organisation is involved in.

Based in London, Youth Music is a leading UK charity which uses music to transform the lives of disadvantaged children and young people.

Youth Music organise a diverse range of programmes and projects throughout the year, but came to us because they felt their efforts seemed disconnected and lacking brand alignment.

To get to the bottom of this, Cubic designed and wrote a comprehensive set of brand guidelines to help YM ‘turn up’ and ‘turn down’ their communications depending on who they are talking to. We also took the opportunity to redraw and refresh their logo. And finally, we created a prestigious book to mark the organisation’s 10th anniversary — the perfect showcase for the new branding.