Based in London, Youth Music is a leading UK charity which uses music to transform the lives of disadvantaged children and young people.

Youth Music organise a diverse range of programmes and projects throughout the year, but came to us because they felt their efforts seemed disconnected and lacking brand alignment.

To get to the bottom of this, Cubic designed and wrote a comprehensive set of brand guidelines to help YM ‘turn up’ and ‘turn down’ their communications depending on who they are talking to. We also took the opportunity to redraw and refresh their logo. And finally, we created a prestigious book to mark the organisation’s 10th anniversary — the perfect showcase for the new branding.