How do you design the future of drug development?
Quotient Sciences is a leading international pharmaceutical development company. Their focus is on accelerating drug development, turning promising ideas into market-ready products as quickly and efficiently as possible. They’re also incredibly successful, acquiring a string of international companies and growing at a rapid pace. Following a name change they asked us to create a complete branding system that reflected their market-leading position.
As always, our first task was to get inside their world and understand what made them tick. During this all-important research phase we scrutinised their market, competitors and audiences and undertook stakeholder interviews as well as auditing their existing brand.
Building on what we learned we created a new logo, known as the ‘Q form’. Its abstract shape subtly references molecular bonding and cell cultures, highlighting Quotient’s area of expertise and positioning them visually at the cutting edge of pharmaceutical development.
Next we commissioned and coordinated a team of incredible creatives. Our extended family of experts and specialist makes Cubic the perfect place for collaboration. We art directed photographer Ben Statham, as well as overseeing the development of a bespoke typeface by the renowned Rob Clarke, one of the world’s top type designers. The result was a rich visual library, with enough material to keep Quotient communicating clearly for years to come.
"Cubic did an excellent job of delivering a modern and dynamic new brand identity for our business. The project was very challenging, with many moving parts, but Cubic consistently delivered strong creative ideas and ultimately a consistent new look and feel that effectively represents us as a best-in-class drug development services organisation."Robin Bodicoat, Director, Marketing, Quotient Sciences
With the elements in place we then set about bringing their brand personality to life, articulating their vision and values across a huge range of brochures, literature, signage, adverts and campaign work. We also provided digital styling to ensure their website looked nothing less than amazing, and documented everything in detailed, easy to use, guidelines.
The result is a complete, ground-up brand identity that’s as innovative as the business it represents, helping Quotient stand out and thrive in their super-competitive market.