Approach

Our approach is characterised by an integrated process that brings together strategy, design and technology into a seamless whole. The result is both rigorous and flexible, enabling us to meet the unique needs of each individual client. This pragmatic, results-orientated methodology has helped us define and transform a series of highly respected brands and forward-thinking businesses.

approach

Brand
Strategy

Brilliant brands are the product of a carefully defined strategy, a set of ideas that influence every aspect of the brand’s creation and communication. At Cubic we divide strategy into three intuitive phases: Research, Definition and Architecture. At every stage our aim is to enable meaningful change and create deeper connections between a brand and its audience.

  • Research and analysis
  • Brand architecture
  • Brand positioning
  • Brand personality
  • Content strategy
  • Naming
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Brand
Identity

Our approach to brand development draws on a toolbox of proven processes and techniques. That is the case for both the creation of a new identity and the enhancement of an existing brand. Throughout the process our strategists, planners and designers work closely together, exchanging and evolving ideas to ensure their efficacy and relevance. Our aim is to ensure the final brand identity reflects our client’s world, differentiates them from their competitors and appeals to their audience.

  • Visual identity
  • Verbal identity
  • Brand guidelines
  • Identity systems
  • Brand guardianship
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Brand
Experience

Our work brings together engaging visual executions and eloquent storytelling with the highest standards of production. From designing online experiences and producing high-end print work to crafting eye-catching packaging and creating immersive environments, we are committed to delivering brand experiences that create a positive impression and inspire appropriate action.

  • Campaigns
  • Print and literature
  • Digital
  • Ideas generation
  • Packaging
  • Corporate reporting
  • Branded environments
  • Content development
  • Brand-led marketing
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