Cubic
Journal
Thoughts, news and views from the Cubic team
Filling brands with meaning
What is a brand? What makes them matter? Why do some work better than others? We think the answer’s pretty simple… Meaning.
Brand nudging: Why a rebrand might not be the answer
Here, we tackle a big question – “Should we rebrand?” – and argue why changing your brand from the ground up isn’t necessarily the right answer…
Crafting Wild Rutland
Exploring the level of craft and finesse that went into the Wild Rutland identity.
An Italian takeover for MJF Interiors
Dentro c'è Tutto – Putting an Italian twist on Inside is Everything.
Turning imagination into climate action for FCC Environment
How we've helped FCC Environment become seen as a more attractive place for graduates and apprentices to start their careers.
What makes a great brand campaign?
Follow these steps for guaranteed campaign greatness.
Just what the doctor ordered: 5 steps for enhacing pharma brands
Is your pharma brand in need of a dose of freshness? Here's some tips to help you on your way.
Having some Halloween fun with It’s in Nottingham
BOO! We've been continuing our partnership with It's in Nottingham to deliver a Halloween campaign that sets the creative benchmark for future communications.
In conversation: Street-style photographer, Alice Ashley
We sat down with Alice to talk about her style, what she loves about photography and her take on working on the It's in Nottingham refresh.
Behind the scenes: Our photoshoot with MJF Interiors UK
Shooting refreshed imagery and film in MJF Uk's beautiful London showroom.
Helping FCC Environment communicate its commitment
We've recently had the pleasure of working with our long-standing client FCC Environment to refresh their sustainability communications.
ONYX Insight + Cubic
We're pleased to be working with wind turbine data and engineering business ONYX Insight.